For a long time Google has been known for the Nexus handsets it has produced over the years. I still remember the Google Nexus 4, announced in 2012, it was the thing of dreams. The price point was what people fell heads over heels for. If I can recall, it was priced at around £239, which at the time meant it obliterated anything within that price point. The Nexus 4 changed the smartphone industry and created a new movement towards powerful budget phones. Google then went on to produce the Moto G through Motorola who they owned at that time. The Moto G was also seen as a revolutionary phone due to the fact it was available for less than £150. Now the Nexus 4 won many awards due to the power it offered for the money and that simply it was a great phone.
The next year Google released the Nexus 5. Now Google did increase the price £299 which moved it into mid budget territory. However the phone was critically claimed especially due to its wonderful display and a snappy snapdragon processor. The Nexus 5 simply worked due to its wonderful OS and the power it had. The build quality had been questionable but for android fans it was their dream phone. The Nexus approach had been seen by fans as phones they would buy due to it being cheap and what they wanted. The year following the Nexus 5, Google released the controversial Nexus 6. Google faced immediate backlash on the astronomical price rise to £499. The traditional mid to low budget Nexus approach had been abandoned and the Nexus 6 only offered the Vanilla stock OS many had loved. Despite the Nexus 6 being a decent phone, the price raised a lot of questions and the un-google like approach had surprised many people. The Nexus 6 also had a 5.96" display which put off some of the Nexus fans due to it being too large, this put Google between a rock and a hard place. They could either make a smaller phone at a mid range price, or a more expensive, larger phone. So the following year Google released two phones. The Nexus 5x and the Nexus 6p.
The 5x was mid range at £339 but during summer you could pick up the 16gb for £169 at carphone warehouse. The 6P was more expensive but was also in terms of specification more powerful, with a larger display. Google was in a great position with both these phones but this year they opted to remove the Nexus line and introduce the Pixel line. Genuinely I am glad that Google retired the Nexus line rather than tarnish it by abandoning what it really set out to achieve. Upon seeing the release of the Pixel I was sceptical immediately due to its sky high price point, I believe that Apple and Samsung are the only companies that can get away with £549+ price points due to their reputation and following. I have not yet got my hands on either the Pixel or Pixel XL but based on the design that they have, I am wary of Google being accused of copying Apple. The new approach will no doubt be questioned more and more, but I have very little doubt that the Pixel will be criticised over its performance as a phone rather the mindset of Google will be questioned. Rather I am hoping that Google will reintroduce a Nexus line alongside in order to battle against the OnePlus and ZTE phones. The Nexus line will also fulfil the hearts of true android fans who have wanted a vanilla nexus at a medium price point with great specifications.